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Privacy versus "I have nothing to hide"
Arguing that you don’t care about the right to privacy because you have nothing to hide is no different than saying you don’t care about free speech because you have nothing to say. — Ed Snowden
An excellent article at KevQuirk explains the key point that privacy advocates — you, in all likelihood — can bring up when asked "why do you care about your own privacy?":
Private text messages aside, who really cares about data privacy, right? If your photos, contacts, calendar, email, browsing history, search history, musical tastes, files, thousands of status updates, likes, shares and physical movements are all in the cloud, who really cares?
Please read that last paragraph again and let it sink in – that is probably more data than your nearest and dearest have about you. Yet generally speaking, people don’t seem to be concerned that such volumes of data are out there and being used without our consent.