Combating banner blindness with WordPress
An introduction to the Intelligent content ad insertion plugin
Before we dive into the two optimization techniques on this article, let me quickly introduce a plugin that we’ll be using.
The Intelligent content ad insertion plugin for WordPress is a rather straightforward plugin. You install and activate it, paste ad code on two boxes, then tweak the options to suit your actual publishing scenario:
That’s it. No rocket science. After the code has been pasted, here’s how one of your posts could look like:
The two selling points of this plugin are rather basic but surprisingly overlooked:
- It inserts ads directly into the content. No intervention required from the author.
- It allows (through its ability to execute PHP) for complex rotation and testing setups.
Why are these key points so important? Keep reading to find out.
October 17th, 2007 at 13:34
[...] just posted a tutorial on combating banner blindness using the newest plugin I wrote, on Rudd-O.com. Don’t miss [...]
November 14th, 2007 at 12:31
[...] Mukul wrote an engrossing place today onHere’s a hurried excerptBanner blindness. The nemesis of online publishers. Interstitials, popups, floating ads, animations, recording advertising, Flash ads. All of them are hated by users, and do more alteration than good. If exclusive there was a meliorate way. (more…) [...]