Comments on: Will AdSense for Mobile change the advertising industry? http://rudd-o.com/archives/2007/09/18/will-adsense-for-mobile-change-the-advertising-industry/ We only do fun stuff. Sun, 07 Sep 2008 16:57:03 +0000 http://wordpress.org/?v=2.6 By: eduardo raad http://rudd-o.com/archives/2007/09/18/will-adsense-for-mobile-change-the-advertising-industry/#comment-334000 eduardo raad Tue, 18 Sep 2007 13:55:32 +0000 http://rudd-o.com/archives/2007/09/18/will-adsense-for-mobile-change-the-advertising-industry/#comment-334000 <p>Contextual ads for mobile are not new. Niche players such as Third Screen Media and AdMob had been offering this product for almost a year. Google is late at the party.</p> <p>The only advantage Google has is their current mobile traffic inventory. Other players would ask operators to build their invetory, Google does not need anyone.</p> <p>The big question is: Will operators allow Google to profit from its own ad network without asking for a share? Walled gardens are very common across Europe, Asia and USA so this will be a big issue for Google to resolve.</p> Contextual ads for mobile are not new. Niche players such as Third Screen Media and AdMob had been offering this product for almost a year. Google is late at the party.

The only advantage Google has is their current mobile traffic inventory. Other players would ask operators to build their invetory, Google does not need anyone.

The big question is: Will operators allow Google to profit from its own ad network without asking for a share? Walled gardens are very common across Europe, Asia and USA so this will be a big issue for Google to resolve.

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